Five Ways to Create a New Business Plan in the “New Normal” - Amitava Pal

Five Ways to Create a New Business Plan in the “New Normal”

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Five Ways to Create a New Business Plan in the “New Normal”

Achieving targets is all about goal planning, adaptability, action and self-discipline.  Nothing has put those skills to the test like the COVID 19 pandemic. Considering the dynamic global environment and knowing how fast things can change, personal life coaches in India have started proposing strategies/new plans that will help to succeed in this ‘new normal’.

From news to the economy, from social interactions to business meetings, everything around seems to be negative and uncertain. In such an environment, it’s easy to forget that there might be a silver lining – here could be some opportunities worth exploring. If you act now and rework new plans, you can help your business/work become more flexible and resilient in the long run, and you could achieve your goals, come what may!

Let us take you through important lessons that help in startup CEO coaching. It is called the FOCUS method. One needs to FOCUS on these five ways to create a new plan in the new normal:

Focus on Local

The current pandemic can be viewed either as a crisis or as a unique opportunity to evolve casual local customer relationships into lifelong bonds. Considering that it has become difficult to source services and products from outstation, people are relying more and more on their local communities, service providers and neighbourhoods. Thus, it’s time to understand just how important local businesses are to communities and cities. Now is the time to connect with your local clientele.

Online Marketing

Amazon has seen sales go through the roof during the Corona pandemic! One could take a cue from the e-commerce giant, even if one’s business model isn’t suited to online sales. In fact, this could the perfect time to improvise your website and use the power of online marketing.

  • Review your website content and rework it so as to ensure that it reflects changing customer needs.
  • Update your website and let people know about changes in your working model, making it more user friendly and conducive to current times.
  • Post details of your Safety Plan against COVID 19.
  • Reconnecting with your customers through email newsletters or value letters.
  • Ensuring your site is optimized for search so people can find you online, easily, at the click of a button.


Competitive Advantage

Many consumers are judging businesses—large and small—based on their response to this crisis. Consider how you can stand out and be different from your competitors. You could consider the following:

  • Be an active part of your local community/ clan.
  • Ensure that your customers feel safe when doing business with you.
  • Make sure that customers can buy your services or products easily.
  • Last but not the least, excellent customer service is the key to success.

Unlock Your Business

Almost overnight, businesses have been forced to adapt to the new normal. From launching online services to managing a remotely operating workforce, the transformation is unprecedented. As the global economy starts to carefully unlock and open up, take some time to just pause and simply reflect on what has changed.

You take this an opportunity to look for ways to permanently improve aspects of your business operations.

For instance, you might have adopted tools – such as online communication, remote project management tools or order booking or delivery services – that improved your efficiency and productivity during the lockdown. Can these tools become a part of your system even as you ‘unlock’ your business? Can your delivery service be more seamlessly integrated into your business permanently? Could adopting ‘work from home’ staff even after COVID-19 save you money on office space?

Strategize on New Ideas

In recent times, one may come across innumerable examples of businesses pivoting during COVID-19 because they had no other choice. Now is a good time to look towards the future and work out well thought of, long-term business opportunities in the “new normal.”

When circumstances change, the ripple effect can be rather significant. As you look ahead, think about tactics that could help you revive your business or consider new ideas.

Start by answering the following questions:

  • What are the new problems people in your community are facing due to the pandemic?
  • COVID 19 has created new wants, needs and requirements? Study and research what are the new customer needs in the new normal.
  • How can your business or organizations offer solutions to these new problems or meet these needs?
  • How can you help your target market get back on their feet?

Health concerns, high unemployment, business uncertainty are some of the obvious impacts of the pandemic. So, you could consider focusing on your existing target market and just think about how their needs and buying behaviour might have been impacted. Opportunities come knocking at your door; you just need to listen carefully!

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